We live in a world of competition, where time is the most precious thing one can spend. If you are planning to take your business to the internet, the sooner you realize the value of time, the better it would be for you in the long run. Just having a website online is not enough, maintaining it in an optimum condition is a prerequisite for your business to flourish. Your website should have a lightning page load speed and minimum downtime. With so much competition for the attention of the audience, you don’t want to lag behind others. You would be surprised to know that the very first step you take towards building your website, i.e. choosing a web hosting provider, can make or break your business. Web hosting provider does have an impact on page load speed and overall performance of your website.
Why is it important to have good page load speed and performance?
Web page load speed can be defined as a measurement of how fast a web page takes to load all its content- including pictures, texts, multimedia etc. A delay in webpage loading can do huge damage not just to your reputation but to your sales as well. People might not want to return to your website if it takes more than 3 seconds to load.
A performance-optimized website is crucial not just to retain customers but is also important for SEO rankings. Search engines factor in page load speed and performance of the website to determine the rankings for a relevant keyword.
Why web hosting provider matters?
The choice of web hosting provider and the plans you subscribe under them has a huge impact on your website performance and consequently on your business. When someone tries to open a website, they are basically trying to open files on the remote server. The server has to complete three tasks, and the speed with which it completes them would determine the speed and performance of your website. The three tasks arranged sequentially are executing the code, running database queries and finally serving the files. One should keep in mind the following factors while choosing a web hosting provider or the plans under it:
- Type of hosting– One who is starting with a new website usually settles for a shared web hosting plan. This could work initially, but with time and an increase in traffic, it could end up being slow. A better option would be to for a Cloud Hosting where the files are stored in a cloud providing operational savings. Since the need to rent out a whole dedicated server is eliminated, users can scale their business according to their needs and be charged only for the services they use.
- Hard Drive requirements– A Solid State Drive (SSD) proves to be a better option than the traditional hard disk drives (HDD). An SSD can read data directly from a specific cell location keeping the latency rate lower than HDDs. It has faster storage capabilities which can enhance the speed and performance of your website.
- Unlimited resources– Having adequate RAM and disk space could prove handy at time traffic-distress. But renting out a dedicated server just for you could be pricey. There is a need to find a cost-effective way to tackle this roadblock.
- Server location– As with long-distance calls where it takes time to connect, if the server is far away from your audience the performance could be poor. Data travelling is fast, but nevertheless, it takes time to travel.
- Uptime– It is ideal to select a web hosting provider that guarantees an uptime of 99.9%. Anything less than 99% could prove to be fatal for your business.
Just having an online presence is not enough; you need to maintain a website with good page load speed and optimal performance if you wish to see your online business flourish. Selecting the right web hosting provider is the first step in that direction. You don’t need to become a technical expert for deciding which one is right for you but having awareness about a little detail could give you a good grasp of what you can expect.