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    Using Social Media For Reputation Management

    The use of social media for reputation management is a concept that many are familiar with. But very few of them are actually able to drive home results through these methods. Let’s look at the challenges of this method before we discuss how to overcome them. The primary challenge is to bring about credibility in the profile that you create. There are many fraudulent users masquerading as representatives of brands. Your authorized brand profile has to be different and credible. You have to make people understand that your profile is the actual outlet for your social media representation. The second challenge is to make them talk. Interaction remains one of…

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